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Placebo Is for Real ´ How to apply the placebo effect to consumer marketing:
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9789525901511 - Erkki Leppänen: Placebo Is for Real
1
Erkki Leppänen (?):

Placebo Is for Real (2013) (?)

ISBN: 9789525901511 (?) tai 9525901513, Tuntematon kieli, Klaava Media, Klaava Media, Klaava Media, Uusi, eBook, digitaalinen lataus

9,26 (£ 8,08)¹(Ilmainen toimitus, sitoumuksetta)
in-stock
Alkaen myyjä/Antikvaarisia
The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers' behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions. In this context, placebo means emotional methods that enterprises can exploit to satisfy consumers' needs. Just like a placebo medicine can cure patients, the placebo effect can deliver deep satisfaction to consumers. The placebo effect is for real. It has scientifically measured impact on the human mind. If, for instance, a consumer purchases a product to fulfill a specific need, and the consumer strongly believes the product will help, most likely it will help. The placebo effect is in action when a person's own brains are selling a product to the mind. This book explores consumers' decision-making process, where beliefs, expectations, worldview and conditioning to predetermined things define consumers' unintentional behavior. The placebo effect provides marketers with many tools, such as pricing, services, communication and brand to respond to consumers' needs. The book analyzes a number of cases where enterprises have managed to benefit from the placebo effect. Sales and marketing professionals can get valuable tips from these cases when they are creating marketing strategies for their products and services.
Myyjä tilausnumero: cd014b98-68f1-4335-9d76-770059d8b1cd
Alustan numero Kobobooks.co.uk: 133679789525901511
Luokka: Marketing & Sales
Avainsanat: Placebo Is for Real Erkki Leppänen Advertising & Promotion Marketing & Sales 9789525901511
Tietoja 15.03.2017 17:48h
ISBN (vaihtoehtoinen merkintätavat): 952-5901-51-3, 978-952-5901-51-1
9789525901511 - Erkki Leppänen: Placebo Is for Real ´ How to apply the placebo effect to consumer marketing
2
Erkki Leppänen (?):

Placebo Is for Real ´ How to apply the placebo effect to consumer marketing (?)

ISBN: 9789525901511 (?) tai 9525901513, Tuntematon kieli, Uusi, eBook, digitaalinen lataus

Alkaen myyjä/Antikvaarisia
Myyjä tilausnumero: 23126411
Alustan numero Ebook.de (EB): 723628922
Luokka: eBooks > Wirtschaft
Avainsanat: ADVERTISING ,CONSUMER ,MARKETING ,SALES ,BEHAVIOR ,PROMOTION ,BRAND
Tietoja 15.03.2017 17:48h
ISBN (vaihtoehtoinen merkintätavat): 952-5901-51-3, 978-952-5901-51-1

9789525901511

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